“JAVIER GUIJARRO TORRELL, COMMONLY KNOWN AS JAVIER GUIJARRO, IS A YOUNG CATALAN FASHION DESIGNER WHO IS PART OF THE NEW BARCELONA AND SPANISH SCENE THANKS TO HIS EPONYMOUS BRAND. THE DESIGNER, WHO PROPOSES AN UPDATED REINTERPRETATION OF CLASSIC MEN’S CODES CLOSER TO THESE TIMES, BURST ONTO THE SCENE A FEW YEARS AGO DURING HIS FORMATIVE YEARS IN BARCELONA.
HIS WORK GENERATED A REMARKABLE IMPACT THROUGH SOCIAL MEDIA, WHICH EVENTUALLY LED HIM TO LAUNCH HIS OWN BRAND IN 2022, AT THE AGE OF 22.

DURING THE FIRST TWO YEARS OF LIFE, THE BRAND’S VISION HAS RESONATED WIDELY, LEADING THE DESIGNER TO WORK WITH SOME OF HIS FAVOURITE CREATIVES AND ARTISTS. WITH ONLY TWO COLLECTIONS UNDER THE LABEL’S NAME AND A FEW INDEPENDENT PROJECTS, THIS BARCELONA-BASED DESIGNER HAS MANAGED TO ESTABLISH A SOLID BRAND IDENTITY THAT COMBINES TRADITIONAL MENSWEAR ESSENTIALS AND FABRICS WITH NEW SILHOUETTES AND ATTITUDES MORE ALIGNED WITH
TODAY’S GENERATIONS, THE DESIGNER’S OWN LIFE EXPERIENCES, SURROUNDINGS, LANDSCAPES, STREETS, CULTURE, HERITAGE, FRIENDS AND FAMILY. ELEMENTS THAT DIRECTLY INFLUENCE THE WAY WE RELATE TO CLOTHES ON A DAILY BASIS AND THEREFORE, THE WAY THEY ARE DESIGNED AT JAVIER GUIJARRO.

THE CONCEPT OF CLASSIC EVOLVES AND TRANSFORMS ACCORDING TO WHO USES IT, AND NOW IT IS THE NEW GENERATIONS AND OUR EXPERIENCES WHO DEFINE IT.
JG IS A LIFE PROJECT THROUGH THE CONSTANT REINTERPRETATION OF THIS CONCEPT UNDER JAVIER’S LENSES”.

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